Sunday, October 16, 2011

Ashton Kutcher's Copious Perfunctory Product Placement?

Walden Schmidt's Two and a Half Men Product Placement Investment Displays

Complaints and acknowledgements have been permeating the blogosphere of Walden Schmidt's computer skin displaying free product placement for Ashton Kutcher's investments as reported Sept 27 by http://mashable.com/2011/09/27/ashton-kutcher-two-men-startups, The companies displayed include, Foursquare, GroupMe (A Skype acquisition), Hipmunk, Chegg and Flipboard ..

Those companies also happen to be some of Kutcher's highest-profile angel investments. Kutcher, a prolific angel investor in recent years, is also an investor in Milk, TinyChat, Fab.com, Path, Airbnb, Optimizely and Blekko, among others.


Surprisingly, nothing was recalled to have been mentioned, when Alan Harper remove his dusty old wallet and displayed his Wells Fargo Bank Gold Visa bank card, when paying Charlie's taxi cabby fare after Charlie had lost all his money indoctrinating himself in the game of Texas Hold 'em. Wells Fargo Bank is one of Jon Cryer's spokesman positions.


Regardless of the pretence of these product placement endeavors for even more profitability, the sensitivity has seemly dulled as subsequent episodes continue the display of Mr. Kutcher's investments and their symbolisms. Certainly, we can expect more sneak attacks and subtle displays? Nothing like free advertising on the most popular show around the world.

As time progresses, it is appearing, more and more that the shows managers realize the appearance of the placement and are either ignoring the infractions or have always known and are completely accepting them for allowances of Ashton's ultimate total control or the companies are and have always been a part of the product placement partners. The latter is the most probable but the kutcher power most notable.

 For these and all others  unanswered questions, watch Monday nights on CBS same Men station, same Men time, Dah dah dah dah -  dah dah dah dah -   MEN

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